England’s current renascent squad has been boosted recently by two excellent results against five times World Cup winners, Brazil.

A 2-1 victory at the New Wembley Stadium in February 2013 was followed up by a superb 2-2 draw in the Maracana Stadium in Rio de Janeiro in June, sporting the new Nike kit.  The nation will be hoping that young stars such as Alex Oxlade-Chamberlain, Theo Walcott, Jack Wilshire, Danny Wellbeck and Joe Hart can excel for years to come in major tournaments supported by the Nike brand.

Nike sponsored the Brazil World Cup winning team of 2002 in Japan and South Korea and who’s to say that this powerhouse of a sports brand can’t have the same immediate impact on the England team.

With Nike you are not just acquiring a world-renowned brand, but also cutting edge sporting technology in relation to kit and equipment design.

Nike’s recent deal to sponsor and support the England Football team is seen as a significant step towards the ultimate goal of once again winning the top prize in Football, the FIFA World Cup.

The England team, on occasions has come close to winning their first major tournament since 1966; Italia 90’, Euro 96’ and France 98’ could have been remembered as the glory years for England fans if the outcomes of three agonizing penalty shootouts had been ever so slightly different. A change in philosophy of how England plays tournament football compared to the likes of Brazil and Spain has been debated for years, but with very little tangible difference.

Now though, with a resurgent, young England squad, could Nike provide the catalyst for a change in England’s fortune, style and most importantly, their results.

The FA is the oldest football association in the world, founded in 1863 ~

England’s success at major tournaments over the next few years will mainly be determined by how their young stars perform on the big stage in key games.

Nike currently sponsors England and Arsenal superstar Alex Oxlade-Chamberlain, who the nation has huge hopes for. His recent goal for England in the 2-2 draw with Brazil in the Maracana stadium was just a glimpse of what we can expect from him next season in an England shirt.

This deal will hopefully see Nike add England to its exclusive list of ‘Victorious’ teams, starting with the World Cup in 2014.

A clean, distinguishing design takes the kit back to its origins with the old-style white and dark blue colour combination with round neck.

The iconic 3 lions crest is predominately featured but with an added gold star above it to celebrate England’s World Cup triumph in 1966 and a gold ribbon below it with the dates 1863 and 2013 to signify the FA’s 150th anniversary. The shorts are completely dark blue and the socks white, with a thin dark blue band at the top.

This kit successfully combines Nike’s vision of style, craft and key technological features to aid player performance.


Elliott wears:

Full England home kit ~ NIKE (worn throughout)
England track jacket ~ NIKE
Premium watch ~ G-SHOCK
Astroturf trainers ~ NIKE

Θ Photography ~ Ollie Adegboye
Θ Styling ~ Anthony Elliott
Θ Model ~ Elliott at AMCK

Feature originally published in JOSHUA's Magazine Issue ONE