BLK

Distinctive in colour, blk (pronounced bee, el, kay)  is a refreshing take on the sugar led sports drinks currently dominating the market. Naturally black in colour, it utilises fulvic minerals to enhance, stabilise and optimise our daily lives by creating an alkaline body state. This in turn can preserve muscles mass, neutralise the pH of saliva and reduce cravings for stimulants such as coffee and alcohol.  It is easy to think that due to its distinctive stylistic appearance that blk is one of many fads that have been discovered in the health arena, yet after discussing its origins with European Director of the brand, Louis Jade, it is clear to see that it is the outcome of some very intricate scientific endeavor.   

 

 

AE: What was the inspiration behind blk?

 

LJ: Blk was initially intended for people looking to alkalise their diet and take fulvic minerals. We had a family member who was ill, and this was the advice given by our doctor. So we decided to create something that was new, as nothing contained the fulvic mineral especially in an alkaline format.

 

AE: I presume the fulvic minierals have some sort of effect on the colour of blk? This is an obvious a point of distinction - was it intentional?

 

LJ: It does have an effect, but it wasn’t intentional. At the time adding the fulvic minerals was the main goal, but when we realised how dark it came out it made sense to name it blk. It (the colour) is part of making the drink successful - but essentially it is all down to thenatural content and science involved.

AE: Would you say the sports drinks market has changed over the years?

 

LJ: The drinks market has changed vastly, I think 5 years ago people believed a high sugar content was good for energy. Now though we are learning that all sugar is realistically bad for our body including the huge amount that energy drinks contain.

 

AE: Do you think this is down how much we are coming to learn about what is truely beneficial for the body?

 

LJ: The sports market has been exceptionally keen to make improvements to an athletes diet, and this is filtering through to older generations which is great to promote good health. I can see within the next 5 years another dramatic decrease in the sugar used by huge corporation drink companies. 

 

 

 

Blk is opaque black in colour - offering a visual point of difference. But most fascinating is the taste. Instinctively, due to its balance of colour and consistency , I expected it to taste slightly ‘off’, but what I discovered was as pure if not purer flavour than your standard bottle of water.  

 


AE: Obviously science plays a vital part in sport nowadays. How did it effect the creation of blk?

 

LJ: Science and nutrition go hand in hand these days, if anything it helps promote the innovators coming up with new products as the hard facts and scientific numbers can do the talking for us. As I said before, I believe sports people are forming the new age of food and drink consumption, and I hope the good information they are producing comes down to a consumer level.  


Louis’ emphasis on sports people reflects just how influential elite athletes are in the health arena. Their word has almost become gospel and it is clear that this may become the future for a mass understanding of how to live a healthy lifestyle.


AE: What would you say are the main health benefits of blk?

 

LJ: Low sodium - for me was the biggest factor we are under 0.01% in sodium which is unheard of. There isn’t a sports drink to my knowledge that can prepare any athlete for a weigh in the same way blk does. It enables them to remove a lot of water from their system in comparison to drinks that contain high amounts of sodium - as that is what holds on to it. Sports drinks for instance contain 404 mg/L worth of sodium and things like Carrot Juice contain 2,012 mg/L worth.

 

LJ: We have zero sugars, carbs and caffeine - In comparison with other health drinks such as coconut water, our product is in a different league! Blk contains zero nasties - it speaks for itself.


To find out more about blk visit Getblk.com |  @blk.beverages

Sodium facts sourced from the London CA ~ London.ca


Deputy Editor | SAMSON